Bagatelle Agency
Anticipate, observe, understand, guide, protect and act
In an ever-changing media and digital environment, preserving one’s image and making one’s voice heard requires clear choices, controlled speech and a detailed understanding of the dynamics of opinion.
The rules of the game have changed: social networks are distorting perceptions, traditional media outlets are being reconstituted, and the public voice is more exposed than ever. For managers and organisations alike, it’s no longer enough to communicate – you need to know when, where and to whom.
Our team intervenes upstream, in real time or at the end of a crisis to restore your communication to its rightful place: as a lever for influence, appeasement and strategy.
Monitoring opinion to inform decisions
What is the information climate surrounding your news ? How can you detect weak signals before they become visible? What is the real temperature of conversations - their tone, their scope, their potential for contagion?
Our media and digital intelligence analysts monitor, decipher and model the state of opinion in order to fuel informed decisions and reduce uncertainty.
We keep a constant watch on emerging reputational threats, identify the vectors of polarisation and alert you before things get out of hand.
What we provide: decision-making dashboards, stakeholder mapping, exposure barometers, vulnerability diagnostics and crisis reports.
Our expertise
Taking the right action at the right time
French and international media relations, management of sensitive moments, legal support, coordination of high-profile events, training in public speaking, analysis of public environments: our teams can help you structure your communications, whether in an ordinary context or in a tense situation.
Each intervention is based on a tailor-made approach, aligned with your objectives, your constraints and your key stakeholders.
What we do: sensitive communication plans, controlled language, strategic mediation, media timing management, targeted relays.
(Re)building a strategic digital presence
Digital reputation, influencing opinion, social ecosystems: our digital consultants create or redirect your online footprint, paying particular attention to consistency, security and control of your visibility.
We design calibrated digital influence systems in line with your image, leadership or mobilisation challenges.
Our levers: algorithmic monitoring, calibrated speaking out, controlled amplification, influencer mapping, content management.
Opening up opportunities for expression and decision-making
Our actions are also designed to last: speaking out in the public arena, leveraging expertise, building a coherent narrative.
We help you structure a positioning that is visible, audible and assertive – with your strategic audiences.
What we develop: brand platforms, influential storytelling, leadership building, territorial or sectoral anchoring.
Protecting what needs to be protected
We intervene at times of vulnerability: restructuring, litigation, being called to account, or sensitive transformation. At such times, our role is to protect your reputational assets and restore control of the narrative.
Certain situations require discretion, rigour and skill.
Supporting the world of sport
We offer a dedicated service for professional and institutional sports players: athletes, agents, lawyers, clubs, federations and organisers.
In an exposed media and legal environment, we help you to speak out at the right time and on the right issues.
Our services: crisis communication management, brand awareness strategy, image support, sports press relations, communication during periods of transition or crisis.
Gérard Ponson
Chairman
Associated with the Lagardère group for 20 years, Gérard Ponson has launched a number of media in France and abroad. He is a recognised communications specialist.
He has extended his influence well beyond the media field, establishing himself as a lobbyist in economic, institutional and cultural circles.
At the head of this independent structure, he embodies a demanding and lucid vision of contemporary influence, based on discretion, access and control.
